Liberating music since 2008
Our story, vision, and mission
We started out back in 2008 with a vision. The power of the music industry should be transferred from the major record labels to independent music makers. ”Liberating music” became our guiding banner.
In our early days, we signed distribution deals with the leading digital music services of the time like Spotify, iTunes, and Amazon MP3. Since then Record Union has been helping independent music makers to get their music to fans all over the world.
We are here to make the independent community stronger and the music industry more democratic, accessible, and transparent.
We want to break down technical barriers and give independent music makers new opportunities for recognition and acknowledgment.
By combining a strong passion for music with data driven tech solutions we will continue to liberate music again and again.
Vision
Enable and support the full potential of every music maker in the world by creating a music industry that is democratic, accessible, and transparent.
Mission
Liberate music.A health check for the independent music-maker community
In a 2019 study we asked our users about their mental health in relation to their music creation. 73 percent of the respondents said that they had suffered from symptoms of mental illness. Out of these, 33 percent even said that they had experienced panic attacks. With these and other worrying insights we approached entrepreneurs with a simple but challenging request: Submit your best ideas on how to create a healthier music climate.
More than 200 ideas were submitted and three of them were selected to share a $30,000 donation from Record Union.
